Go-to-market, end to end. I organize your data, then I customize your marketing. Niche lists, segmented databases, custom copy and inbox placement built for how AI sorts inboxes today.
Real emails, A/B tested. Every campaign ships in two versions with one clear variable, so the data picks the winner, not a hunch.
I'm a growth engineer. I build the machines that turn your data into sales.
Tell me where your pipeline breaks. Let's fix it.
Every project here is built as an A/B test. One variable changes per test, like the subject line, the pain point or the hero image. The winner becomes the control and the next round tests a new idea against it.
A cold email test for a CRM company. Same offer, two pain points, so the data shows which problem buyers feel most.
View projectAn abandoned cart email for a fashion brand. Variant A makes the item the hero. Variant B shows the shopper wearing it.
View projectA boutique hotel promo with two hero angles. The view vs. the food. Built to send, with production specs.
View project01
I review your CRM, data, outreach and sales process. You get a short list of what to fix first.
02
I source new buyers, clean your database and sort current customers by what they need next.
03
Each segment gets its own message, written for its need and set up to land in the inbox.
04
Sequences go live and replies route to sales. Your team gets documentation, or I stay on a retainer.
400+
Campaigns launched
From scratch
Growth programs built, more than once
ZoomInfo
Former insider, plus D&B
MBA
Strategy plus hands-on
1
Travel app built and launched
Go Noorth
200K+
Marketing emails sent
I got into lead sourcing because I wanted better leads for myself.
It started in sales at Dun & Bradstreet. I kept wondering where my leads came from, because I knew they could be better. So I stopped calling down the list I was handed and started building my own. In client meetings, I constantly heard recurring pain points from companies in the same industries. I used that feedback to source new lists of buyers with those exact needs, then positioned the right solution for each one. My sales went up 40%.
I loved sales. I loved marketing more. That led me to the GTM Plays team at ZoomInfo, where I learned to build the ideal list for both existing customers and new business. I ran multiple custom messaging campaigns every week, each one built for the needs of a single segment. The lesson stuck: a custom message per segment beats one message for everyone.
When I joined NEP Group, there was no growth machine at all. So I built one. I selected and bought the tech stack, assisted with the syncs between tools like HubSpot and Salesforce, cleaned the data, built automated workflows, segmented the database and sourced new business leads. Then I put it to work with campaign briefs, LinkedIn ABM programs and sales enablement materials.
Then AI changed the inbox. Gmail, Outlook and Apple Mail now sort, filter and summarize email before a person ever reads it. Generic campaigns get buried. So I adapted. I learned how AI-sorted inboxes decide what gets seen, and I build email that still lands and still gets read.
Now I bring that same playbook to teams around the world who are ready to build their own growth machine.
Tools I use
Hire me for one piece or the whole system. Each one is built so your team can run it after I leave.
Answers on outbound email, list building, data segmentation, deliverability and how we would work together.
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